Social Planner Update: Threads & Bluesky Analytics Now Live 🚀

Social media moves fast—and new platforms are gaining traction quicker than ever. Threads and Bluesky are no longer “experimental” channels; they’re becoming real engagement drivers for brands, creators, and agencies. That’s why we’re excited to announce a major Social Planner update: Threads and Bluesky analytics are now fully supported.

With this update, you can finally track how your content performs on these fast-growing platforms directly inside Social Planner—no third-party tools, spreadsheets, or guesswork required. Everything lives on a single, clean dashboard, right alongside your existing social accounts.

Whether you’re managing client content, reporting to leadership, or refining your own strategy, this update gives you the visibility you need to make smarter, data-backed decisions.

Key Takeaways

• View Threads and Bluesky analytics directly inside Social Planner
• Track posts, likes, comments, and engagement trends in one dashboard
• Measure impressions on Bluesky for visibility insights
• Compare emerging platforms with established social channels
• Improve reporting for clients, executives, and internal teams
• No additional cost or upgrade required

Why Threads and Bluesky Analytics Matter in 2026

Emerging platforms often provide early signals of where social engagement is heading next. Threads and Bluesky are attracting creators, brands, and communities looking for alternatives and fresh conversations. But without analytics, investing time and resources into these platforms becomes a guessing game.

With analytics now built into Social Planner, you can:

• Identify which emerging platforms are gaining traction
• See where early engagement is growing fastest
• Avoid spreading content too thin across low-performing channels
• Make data-driven decisions instead of relying on intuition

In short, analytics turn experimentation into strategy.

What’s New in Social Planner

Full Analytics Support for Threads and Bluesky

Social Planner now supports performance data for both Threads and Bluesky, bringing these platforms into the same analytics ecosystem as your other social accounts.

Instead of treating Threads and Bluesky as “side projects,” you can now evaluate them with the same level of insight as more established platforms.

Post Volume Tracking

Consistency is a major factor in social media success. With post volume tracking, you can easily see how often content is being published on Threads and Bluesky.

This helps you:

• Monitor posting frequency over time
• Identify gaps in content scheduling
• Understand how posting volume correlates with engagement

For teams testing new platforms, this feature is especially valuable. You can quickly determine whether more frequent posting leads to better results—or if fewer, higher-quality posts perform better.

Social Post Performance Graphs

Numbers are powerful, but visuals tell the story faster.

Social Planner now includes performance graphs for Threads and Bluesky, making it easy to spot trends at a glance. These graphs help you visualize:

• Engagement growth or decline
• Activity spikes after announcements or campaigns
• Performance patterns tied to posting schedules

Instead of digging through raw data, you can instantly understand what’s working and what needs adjustment.

Daily Trends Tracking

Understanding performance on a daily level can reveal insights that monthly summaries often miss.

Social Planner now tracks daily trends for:

• Posts
• Likes
• Comments
• Engagement

This allows you to answer questions like :

• Which days drive the most engagement?
• Does engagement spike after certain content types?
• Are there consistent patterns week over week?

For example, you may discover that Threads engagement performs better mid-week, while Bluesky sees stronger interaction on weekends.

Engagement Metrics That Actually Matter

Engagement is more than just vanity metrics—it’s a signal of relevance.

With this update, Social Planner shows clear engagement data that helps you understand how audiences interact with your content on emerging platforms. You can quickly identify:

• Which posts spark conversation
• What content formats perform best
• Whether engagement is trending up or down

This makes it easier to double down on content that resonates and refine what doesn’t.

Impressions Tracking on Bluesky

One of the standout additions in this update is impressions tracking for Bluesky.

Impressions tell you how many times your content is seen, which is especially useful for:

• Measuring visibility and awareness
• Comparing reach versus engagement
• Evaluating top-of-funnel content performance

While Threads does not currently provide impressions data, Bluesky impressions offer valuable insight into how far your content is traveling across the platform.

How to Access Threads and Bluesky Analytics

Getting started is simple and intuitive.

Step-by-Step Guide

Navigate to Marketing → Social Planner → Statistics

Review your analytics, including:

• KPI cards for posts, likes, and comments
• Performance graphs
• Engagement tables
• Trendlines over time

Everything is organized into a clean, centralized dashboard designed for fast insights and easy reporting.

Using These Insights in Real Life

Analytics are only useful when they inform action. Here’s how teams are already using Threads and Bluesky data inside Social Planner:

• Agencies compare emerging platform performance to justify content investment for clients
• Marketing teams identify which platforms deserve more creative resources
• Executives get clearer visibility into early-stage channel growth
• Creators refine posting schedules and content styles

By consolidating analytics into one place, Social Planner eliminates friction and speeds up decision-making.

Platform Limitations to Keep in Mind

While this update adds powerful visibility, it’s important to understand current platform limitations.

Threads Limitations

• No impressions data
• No post reach metrics

Threads and Bluesky Limitations

• No follower counts
• No gender or demographic data
• No advanced engagement breakdowns

These limitations are platform-level constraints, not Social Planner restrictions. As Threads and Bluesky expand their APIs, additional metrics will be added.

Pricing Breakdown

This update is included at no additional cost.

• Threads analytics: Included
• Bluesky analytics: Included
• Social Planner access: Included with your existing plan

There are no new fees, add-ons, or upgrades required to use these features.

Frequently Asked Questions

Is this available to all Social Planner users?

Yes. If you already have access to Social Planner, Threads and Bluesky analytics are automatically enabled.

Can I compare Threads and Bluesky with other platforms?

Yes. You can view their performance alongside your other connected social accounts to see how emerging platforms compare.

Does Threads support impressions?

No. Threads does not currently provide impressions or reach data.

Can I include this data in reports?

Yes. Threads and Bluesky analytics can be used in your existing reporting workflows.

Will more metrics be added in the future?

Absolutely. As Threads and Bluesky release additional data, Social Planner will continue expanding analytics support.

Conclusion

Emerging platforms create opportunity—but only when backed by insight. With Threads and Bluesky analytics now live inside Social Planner, you finally have the data needed to turn experimentation into strategy.

From post volume tracking to engagement trends and impressions on Bluesky, this update gives you a clearer picture of where early growth is happening—and how to act on it.

If you’re serious about staying ahead of social trends, delivering stronger reports, and making smarter content decisions, this Social Planner update is a powerful step forward.

Start exploring your Threads and Bluesky analytics today and transform emerging platforms into measurable growth opportunities. 🚀