Practice-area routing
One intake form branches by matter type and drops each enquiry into its own pipeline with the right follow-up.
Done-for-you funnel for legal businesses
Intake funnels, conflict-aware qualification and consultation follow-up built to the rhythm of legal work.
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Firm owners and legal marketers who need qualified matters, not tyre-kickers.
Staff spend their day on calls that were never going to become matters because nothing filters before the conversation.
The prospect leaves the meeting to think about it, and the firm has no structured way to stay present while they decide.
Past clients and referring attorneys are the best source of matters, and nothing systematically stays in touch with them.
End to end
Here is what actually happens when a enquirer finds you, once the Legal snapshot is imported and switched on.
Website
First the front door. A complete site with practice-area pages, results and intake forms, built the way law firms sell rather than the way a template designer imagined it.
Swap the logo, colours and business details on one settings screen and every page updates.
Intake form
Every enquiry comes in qualified, because the form asks the matter type, the date it happened and whether anyone else is already acting before it will submit.
Enrolled
Submission is the trigger. The contact record is built, tagged by what they asked for, and dropped into the right sequence in the same second.
Auto reply
The instant reply confirms the enquiry, sets expectations on response time and offers a consultation slot. It fires whether you are on a job, asleep, or on holiday.
The sequence keeps going if they do not answer: follow-ups on day one, day three and day seven.
Chat widget
The widget sits on every page and fields do you handle this kind of case, what does it cost, how long will it take. When the answer is good enough, it books the consultation without waiting for you.
AI receptionist
When the phone rings out, the AI answers instead. It handles an accident call at 10 PM the same way you would, and the consultation is in the diary before you have finished what you were doing.
Any call it cannot handle fires a missed-call text back within seconds, so the thread stays open.
Pipeline
From there it is a pipeline, not a to-do list. New enquiry then Conflict cleared then Consultation held then Retainer sent then Signed, with the right message firing at each stage.
Review
The last stage does two things: it silences every follow-up still queued, and it triggers the review ask the moment the matter is marked closed.
How that request is filtered is worth its own section, below.
One intake form branches by matter type and drops each enquiry into its own pipeline with the right follow-up.
Timeline, jurisdiction and matter value combine into a score that flags which enquiries deserve a same-day call.
Paid and free consultation calendars with buffer rules and an intake questionnaire attached to the booking.
Retainers that sit unsigned trigger a documented reminder cadence rather than an awkward phone call.
A separate pipeline for referring professionals with quarterly touchpoints and case-outcome updates.
Intake captures opposing party details up front so conflicts surface before a consultation is booked.
Problem and fix
Every claim below names the mechanism behind it. If a feature is not doing a job on this list, it is not in the Legal snapshot.
The problem
Staff spend their day on calls that were never going to become matters because nothing filters before the conversation.
What removes it
The call is answered on the first ring, or texted back within seconds if it is not. An accident call at 10 PM stops being a lost job.
The problem
The prospect leaves the meeting to think about it, and the firm has no structured way to stay present while they decide.
What removes it
Email and SMS keep going out on day one, three and seven without you remembering. The enquirer hears from you more times than a competitor bothers with.
The problem
Past clients and referring attorneys are the best source of matters, and nothing systematically stays in touch with them.
What removes it
The consultation is booked against real availability, then confirmed and reminded twice before it happens, which is what actually cuts no-shows.
Enquiry with matter type
Conflict and jurisdiction screen
Qualification score
Consultation booked
Engagement follow-up and referral loop
A branching form screens matter type, jurisdiction and timeline before anyone on staff picks up the phone.
Post-consultation sequences address fee structure, process and timeline so the decision does not drift.
Closed matters trigger a review request and a referral ask, then keep the client on a low-frequency touch cadence.
Conversion-focused funnel and website builds with the follow-up automation already attached.
Home, services, about, contact and the supporting pages the industry expects, all mobile first.
Offer, opt-in and booking funnels built for paid traffic rather than generic templates.
Every funnel is wired to a nurture sequence, so a lead is never left sitting in a list.
Appointment calendars with the reminder cadence already configured.
Qualifying forms that route enquiries by type rather than dumping them all in one bucket.
Business details, links and branding controlled from one screen.
| Building it yourself | Lawyers Funnel | |
|---|---|---|
| Design and build time | 2 to 4 weeks | Same day |
| Industry copywriting | Hired or written yourself | Included |
| Follow-up automation | Built separately | Attached to every funnel |
| Mobile testing | Your responsibility | Tested at three widths |
Payback
The snapshot is a one-time price. Put your own average value of a signed matter in and the sum below tells you how many jobs cover it. For most law firms the honest answer is a small number.
At $2,500 per signed matter, the Legal snapshot pays for itself after
1signed matter
One-time price $260. Everything after that is yours.
Illustrative arithmetic using the figure you enter. It is not a forecast, a guarantee or a claim about typical results.
The AI receptionist takes the call, asks what you would ask, and books it. You are not stopping mid-consultation to answer do you handle this kind of case.
An accident call at 10 PM gets answered at full attention. That is the window most law firms lose entirely.
Form to contact record to pipeline to review request, with no manual entry anywhere in the chain.
The sequences run on their own. Most enquirers that go cold do so because nobody followed up a third time.
6
Practice-area routes ready to rename for your firm's matter types
2 calendars
Paid consultation and free case-review booking flows
9
Automations covering intake, consultation, engagement and referral
Done for you
The snapshot is not the end of it. You get 20 hours of hands-on customisation, usable across the 15 days that start once your snapshot is delivered.
No developer, no export files and no waiting on a build queue.
Have us install itCheckout completes and the snapshot share link is emailed to you within 24 hours. Check your promotions and spam folders as well as your inbox.
Open the link while logged into your agency account and choose the sub-account to load it into. HighLevel handles the import.
One settings screen holds business name, phone, address, booking link and brand colours. Every asset reads from it.
Attach your phone number, email sending domain, calendar and payment processor. The automations are already wired to use them.
Workflows ship paused so nothing fires before you are ready. Publish them once you have tested with your own details.
Something not covered here?Email usand a person will answer.
The templates avoid guarantees, testimonials about outcomes and superlative claims. Bar rules vary by jurisdiction, so review the copy against your own state or regional requirements before publishing.
No. It handles everything up to signed engagement. Clio, MyCase or PracticePanther continue to run the matter itself.
Yes. The qualification scoring and consultation flows are configured separately per practice area, so contingency intake and hourly intake follow different paths.
In five steps, all automatic. The prebuilt site captures the enquirer on an intake form that asks the matter type, the date it happened and whether anyone else is already acting. Submitting it creates the contact, tags it and starts the workflow. An email and SMS go out in seconds that confirms the enquiry, sets expectations on response time and offers a consultation slot. Anyone who will not fill a form gets the AI chat widget or the AI receptionist instead. The contact then sits in a pipeline running New enquiry, Conflict cleared, Consultation held, Retainer sent, Signed, with automation attached to each stage.
It asks every enquirer automatically as soon as the matter is marked closed, by SMS and email, and via a QR code you can put in the closing letter and the post-matter email. The rating they tap decides the path: five stars opens Google, Facebook or Avvo with the review box ready, while four or fewer opens a private feedback form that saves to the contact record and alerts you instead.
It answers. An accident call at 10 PM is picked up on the first ring, asked the qualifying questions you would ask, and booked straight into the calendar. Anything it cannot handle triggers a missed-call text back within seconds, so the conversation is still open when you get to it.
That is arithmetic rather than a promise: divide the one-time price by your average value of a signed matter. The calculator on this page does it with your own figure. Because the price is one-time and installs are unlimited, everything past that number of signed matters is margin.
A funnel product focuses on the acquisition layer: the website, the campaign funnels and the follow-up attached to them. A snapshot is the whole sub-account, including pipelines, calendars, tagging and the full automation library. If you want the complete operating system rather than the front end, choose the snapshot.
Yes. Everything lands in HighLevel's native funnel builder, so every section, colour and line of copy is editable with no code.
Yes. Headlines, body copy, form labels and email sequences are all written for the industry. You swap in your business details and adjust tone.
Every page is built mobile first and tested at phone, tablet and desktop widths.
Yes. Point your domain at the sub-account in HighLevel's domain settings and the funnel serves from it.
Start your GoHighLevel account through our link and we will take 15% off any snapshot you buy. Email us the account you signed up with and we apply it to your order.
We earn a commission if you sign up through that link, at no extra cost to you.Full disclosure.
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