Line-specific intake
Auto, home, life and commercial each have their own intake form and required fields.
Done-for-you funnel for insurance businesses
Quote intake, cross-sell campaigns and renewal retention for insurance agencies.
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Agency owners and producers who need quoted leads and renewal retention.
A quote is delivered and the prospect shops around, with no follow-up keeping you in the running.
Auto clients never get offered home, and the bundle discount is left on the table.
A policy expires because nobody reached out before the renewal date.
End to end
One Insurance enquiry, from the moment it lands to the moment it leaves a review. Every step below is already built inside the snapshot. You are not wiring any of it.
Website
First the front door. A complete site with coverage pages, quote forms and claims help, built the way insurance agencies sell rather than the way a template designer imagined it.
Swap the logo, colours and business details on one settings screen and every page updates.
Intake form
Every enquiry comes in qualified, because the form asks what they need covered, their renewal date and their current carrier before it will submit.
Enrolled
Nobody types anything. The form creates the record, tags it against what they came for, and the automation takes it from there.
Auto reply
The instant reply confirms the enquiry, sends what is needed for the quote and offers call slots. It fires whether you are on a job, asleep, or on holiday.
The sequence keeps going if they do not answer: follow-ups on day one, day three and day seven.
Chat widget
Some people want to ask before they commit. The AI chat widget handles can you beat my renewal, what does this cover, how quickly can I be insured, and turns the answer into a booked quote appointment rather than a dead thread.
AI receptionist
A call at 9 PM from someone comparing quotes does not go to voicemail. The AI voice agent picks up on the first ring, asks the qualifying questions and books straight into the calendar.
Any call it cannot handle fires a missed-call text back within seconds, so the thread stays open.
Pipeline
From there it is a pipeline, not a to-do list. Enquiry then Quoted then Presented then Bound then Renewed, with the right message firing at each stage.
Review
Once the card reaches Renewed the selling stops and the asking starts. As soon as the policy is bound, the client gets the review request.
How that request is filtered is worth its own section, below.
Auto, home, life and commercial each have their own intake form and required fields.
Quotes delivered with a structured follow-up cadence rather than a single email.
Bound policies trigger campaigns for the lines the household does not yet hold.
Outreach beginning 60 and 30 days before expiry with a policy review offer.
Clients filing a claim receive guidance touches, which is where retention is won or lost.
Structured referral asks after binding and after a positive claims experience.
Problem and fix
Every claim below names the mechanism behind it. If a feature is not doing a job on this list, it is not in the Insurance snapshot.
The problem
A quote is delivered and the prospect shops around, with no follow-up keeping you in the running.
What removes it
The call is answered on the first ring, or texted back within seconds if it is not. A call at 9 PM from someone comparing quotes stops being a lost job.
The problem
Auto clients never get offered home, and the bundle discount is left on the table.
What removes it
Email and SMS keep going out on day one, three and seven without you remembering. The client hears from you more times than a competitor bothers with.
The problem
A policy expires because nobody reached out before the renewal date.
What removes it
The quote appointment is booked against real availability, then confirmed and reminded twice before it happens, which is what actually cuts no-shows.
Quote request by line
Quote delivered
Structured follow-up to bind
Cross-sell campaign
Renewal outreach at 60 and 30 days
Delivered quotes enter a sequence covering coverage detail, price comparison and binding.
Every bound policy triggers a cross-sell campaign for the lines the client does not hold.
Renewal outreach starts well ahead of the expiry date with a review offer.
Conversion-focused funnel and website builds with the follow-up automation already attached.
Home, services, about, contact and the supporting pages the industry expects, all mobile first.
Offer, opt-in and booking funnels built for paid traffic rather than generic templates.
Every funnel is wired to a nurture sequence, so a lead is never left sitting in a list.
Appointment calendars with the reminder cadence already configured.
Qualifying forms that route enquiries by type rather than dumping them all in one bucket.
Business details, links and branding controlled from one screen.
| Building it yourself | Insurance Funnel | |
|---|---|---|
| Design and build time | 2 to 4 weeks | Same day |
| Industry copywriting | Hired or written yourself | Included |
| Follow-up automation | Built separately | Attached to every funnel |
| Mobile testing | Your responsibility | Tested at three widths |
Payback
One question decides whether this is worth buying: how many clients does it need to bring back. Type your first-year commission on one policy and find out.
At $800 per policy, the Insurance snapshot pays for itself after
1policy
One-time price $290. Everything after that is yours.
Illustrative arithmetic using the figure you enter. It is not a forecast, a guarantee or a claim about typical results.
The AI receptionist takes the call, asks what you would ask, and books it. You are not stopping mid-policy review to answer can you beat my renewal.
A call at 9 PM from someone comparing quotes gets answered at full attention. That is the window most insurance agencies lose entirely.
Form to contact record to pipeline to review request, with no manual entry anywhere in the chain.
The sequences run on their own. Most clients that go cold do so because nobody followed up a third time.
4 lines
Auto, home, life and commercial each with their own intake and follow-up
60 and 30
Days before expiry that renewal outreach begins
Automatic
Cross-sell campaigns triggered on every bound policy
Done for you
The snapshot is not the end of it. You get 20 hours of hands-on customisation, usable across the 15 days that start once your snapshot is delivered.
No developer, no export files and no waiting on a build queue.
Have us install itCheckout completes and the snapshot share link is emailed to you within 24 hours. Check your promotions and spam folders as well as your inbox.
Open the link while logged into your agency account and choose the sub-account to load it into. HighLevel handles the import.
One settings screen holds business name, phone, address, booking link and brand colours. Every asset reads from it.
Attach your phone number, email sending domain, calendar and payment processor. The automations are already wired to use them.
Workflows ship paused so nothing fires before you are ready. Publish them once you have tested with your own details.
Something not covered here?Email usand a person will answer.
Not natively. Applied Epic, EZLynx or HawkSoft remain the system of record. This handles acquisition, quote follow-up, cross-sell and renewal marketing.
Templates avoid coverage guarantees and specific rate claims. Add your licence numbers and any state-required disclosure through custom values before publishing.
Yes. Leads assign by round robin or territory and each producer sees their own pipeline and calendar.
In five steps, all automatic. The prebuilt site captures the client on an intake form that asks what they need covered, their renewal date and their current carrier. Submitting it creates the contact, tags it and starts the workflow. An email and SMS go out in seconds that confirms the enquiry, sends what is needed for the quote and offers call slots. Anyone who will not fill a form gets the AI chat widget or the AI receptionist instead. The contact then sits in a pipeline running Enquiry, Quoted, Presented, Bound, Renewed, with automation attached to each stage.
It asks every client automatically as soon as the policy is bound, by SMS and email, and via a QR code you can put in the policy pack and the renewal email. The rating they tap decides the path: five stars opens Google, Facebook or Trustpilot with the review box ready, while four or fewer opens a private feedback form that saves to the contact record and alerts you instead.
It answers. A call at 9 PM from someone comparing quotes is picked up on the first ring, asked the qualifying questions you would ask, and booked straight into the calendar. Anything it cannot handle triggers a missed-call text back within seconds, so the conversation is still open when you get to it.
That is arithmetic rather than a promise: divide the one-time price by your first-year commission on one policy. The calculator on this page does it with your own figure. Because the price is one-time and installs are unlimited, everything past that number of policys is margin.
A funnel product focuses on the acquisition layer: the website, the campaign funnels and the follow-up attached to them. A snapshot is the whole sub-account, including pipelines, calendars, tagging and the full automation library. If you want the complete operating system rather than the front end, choose the snapshot.
Yes. Everything lands in HighLevel's native funnel builder, so every section, colour and line of copy is editable with no code.
Yes. Headlines, body copy, form labels and email sequences are all written for the industry. You swap in your business details and adjust tone.
Every page is built mobile first and tested at phone, tablet and desktop widths.
Yes. Point your domain at the sub-account in HighLevel's domain settings and the funnel serves from it.
Start your GoHighLevel account through our link and we will take 15% off any snapshot you buy. Email us the account you signed up with and we apply it to your order.
We earn a commission if you sign up through that link, at no extra cost to you.Full disclosure.
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