Smart Email Scheduling in GoHighLevel

When it comes to email marketing, timing is everything. You may have the perfect message, but if it’s delivered at the wrong time, chances are it won’t be read.

With GoHighLevel, you can schedule your emails to send exactly when your contacts are most likely to open them. This guide will show you how to use GoHighLevel tools to automate and time your emails effectively, resulting in better engagement, more opens, and improved performance.

Key Highlights

• Choose the best days and times to schedule emails
• Automate emails using GoHighLevel workflows
• Send emails based on each contact’s time zone
• Boost engagement by combining email and SMS
• Test different send times to improve results
• Monitor open rates using built-in analytics

Why Scheduling Emails is Important

If you send emails when people are busy or sleeping, they might never open them. With GoHighLevel, you can automate your emails to send at the right time.

This means:

• More opens ✅
• More clicks ✅
• More replies ✅

Why timing matters in email campaigns

Even the best emails can be overlooked if sent at the wrong time. Automating your email delivery based on your audience’s behavior and time zone is a smart move.

GoHighLevel makes this easy with features like:

• Time-based “Wait” steps
• Custom contact time zones
• Email templates
• Workflow triggers
• Real-time analytics

These tools help ensure your emails reach the right person, at the right time, with the right message.

Best times to send emails

Data shows that certain times work better than others for email open rates. Here’s what experts and users have found:

🗓 Best Days:

• Tuesday
• Wednesday
• Thursday

⏰ Best Time:

• Between 9:00 AM and 11:00 AM (your contact’s local time)

❌ Avoid:

• Early Mondays (busy inboxes)
• Late Fridays (weekend distractions)

To make this work, you can use custom fields like {{contact.timezone}} in your workflows, ensuring emails go out according to each person’s time zone.

How to schedule emails in GoHighLevel

Follow these simple steps to create a scheduled email in GoHighLevel:

Step 1: Build a new workflow

• Go to Automations → Workflows

• Click + Create New Workflow

• Select Start from Scratch

Step 2: Add a trigger

• Choose a trigger like Form Submitted, Tag Added, or Appointment Booked

Step 3: Insert a Wait step

• Add a “Wait until…” step

• Select a specific time and day (e.g., Tuesday at 10:00 AM)

Step 4: Add the email

• Use the “Send Email” action

• Choose a saved template or write a new message

• Add personalization using merge fields (e.g., {{contact.first_name}})

Step 5: Activate your workflow

• Review all steps and click Publish

Now your emails will be sent automatically at the perfect time!

Use templates to simplify your email process

GoHighLevel lets you create and store email templates so you don’t have to write from scratch every time.

To create a template:

• Go to Marketing → Emails → Templates
• Click + New, design your email, and save it

You can insert templates into workflows or use them for bulk emails, saving time and keeping your messaging consistent.

How to schedule emails in GoHighLevel

Add more impact to your campaigns by following up your emails with SMS messages.

Example Workflow:

1. Send Email

2. Wait 2–3 hours

3. Send SMS:

   “Hey {{contact.first_name}}, just checking if you saw the email we sent earlier today. Let us know if you have any questions!”

This two-step approach works especially well for:

• Promotions

• Appointment reminders

• Urgent announcements

Test different send times to see what works best

Not sure what time is best? Run a test.

A/B Testing Setup:

• Create two similar workflows

• In Workflow A, schedule the email for 10:00 AM

• In Workflow B, schedule it for 3:00 PM

• Track results using GoHighLevel’s Email Analytics

Compare open and click rates to find out which time works better for your audience.

GoHighLevel email costs

GoHighLevel supports sending emails through Mailgun or LeadConnector (LC Email). Here’s what you can expect in terms of cost:

If you’re using the $497 SaaS Plan, you can also rebill email usage to your clients and earn a profit.

Frequently Asked Questions

Can I send emails at my contact’s local time?

				<p>Yes! Use the contact’s time zone field and the “Wait Until” action to match local hours.</p>

Can I automate weekly emails like newsletters?

				<p>Absolutely. Use recurring workflows or campaigns for newsletters, onboarding, or updates.</p>

Can I pause or change a scheduled email?

				<p>Yes. Edit or pause any workflow step at any time from your automation dashboard.</p>

Does GoHighLevel track email performance?

				<p>Yes. Go to <strong>Marketing → Emails → Analytics</strong> to check opens, clicks, and more.</p>

Conclusion

Perfectly scheduling your emails in GoHighLevel isn’t just a good idea—it’s a game-changer. With the right timing, you’ll see more people opening, reading, and responding to your messages.

Use these tips to:

• Time your emails effectively

• Automate campaigns with workflows

• Personalize delivery using time zones

• Track results and improve over time

By implementing smart email scheduling today, you’ll improve engagement and get better results from every campaign

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