GoHighLevel Features List 2026: Everything the Platform Includes

GoHighLevel's feature list is long, which is the point and also the problem. Breadth is why agencies consolidate onto it. Breadth is also why a new sub-account is overwhelming and why the interface has grown cluttered.

This is the inventory, grouped by what each area replaces, with an honest note on which parts are strong.

CRM and contacts

Marketing and acquisition

• Funnel builder with templates, split testing, order bumps and upsells.
• Website builder with blogging and hosting. Fine for a business site, not a Webflow replacement.
• Forms and surveys that write to the CRM and branch by answer.
• Landing page templates and a share mechanism between accounts.
• Trigger links for tracking clicks and branching on interest.
• Social planner for scheduling across the major networks.
• Ad reporting connecting Facebook and Google Ads spend to leads.
• Affiliate manager for running your own affiliate programme.

Communication

This is where GoHighLevel differs most from CRM-first competitors, and it is a genuine strength.

• Unified conversations inbox across SMS, email, Facebook, Instagram, web chat, WhatsApp and Google Business messages, in one thread per contact.
• Phone system with numbers, call tracking, recording, IVR, call routing and voicemail drop.
• Two-way SMS with opt-out handling built in.
• Email sending with dedicated domain support and campaign tooling.
• Missed-call text back, which is the single highest-return automation for a local business.
• Reputation management for review requests, monitoring and responses.

Automation

The strongest part of the platform.

• Workflow builder with conditional branching, wait steps, maths operations, webhooks and if-else logic.
• Trigger variety across contacts, forms, appointments, opportunities, payments, conversations and inbound webhooks.
• Wait steps that understand people: until a day, until business hours, until an event occurs.
• Send windows so nothing fires at 3am.
• Workflow AI for drafting an automation from a description.

AI features

All are metered separately or bundled into AI Employee, a flat monthly fee per sub-account.

Commerce and content

• Payments through Stripe, PayPal and Authorize.net, including subscriptions.
• Invoices and estimates, with reminders.
• Products and order forms with bumps and upsells.
• Courses and memberships, with drip release and progress tracking. Replaces a dedicated course platform for many businesses.
• Communities for group discussion alongside courses.
• Certificates on course completion.
• Client portal giving customers a single login for courses, invoices and appointments.

Agency features

• Unlimited sub-accounts from the Unlimited plan.
• Snapshots for cloning a whole configuration between accounts.
• White labelling of domain, interface and, on Agency Pro, the mobile app.
• SaaS Mode with automated provisioning and rebilling with markup.
• Agency dashboard across all sub-accounts.
• Team management with per-sub-account permissions.
• API access, basic on Unlimited and advanced on Agency Pro.

What it does not have

Worth stating plainly, because feature lists rarely do.

• Deep reporting and attribution. The weakest area by a distance.
• A true company object with proper associations for complex B2B.
• Sales forecasting or weighted pipeline value.
• Advanced deduplication beyond email and phone matching.
• A large integration marketplace. Native connectors are useful but few.
• Inventory management for anything beyond simple digital products.
• Vertical software. It does not replace practice management, field service, case management or loan origination systems. It sits in front of them.