GoHighLevel White Label: What You Can Rebrand and How to Set It Up

White labelling turns GoHighLevel into your agency's software. Clients log in at your domain, see your logo and your colours, receive system emails from your address, and on the top tier install an app carrying your name from the app store.

For an agency this is not cosmetic. A client logging into someone else's clearly branded software understands they are paying you to operate a tool. A client logging into yours understands they are paying for your platform. Those are different conversations at renewal time.

What white labelling covers

What still says HighLevel

Worth knowing before you promise a client something you cannot deliver.

• Help documentation. Deep help links inside the interface point to HighLevel's own help centre. Agencies that care about this maintain their own knowledge base and route clients there instead.
• Some integration screens. Third-party OAuth flows, particularly around Google, Facebook and payment providers, occasionally display HighLevel or LeadConnector during the connection process.
• Phone system references. LeadConnector appears in some telephony contexts and in the standard mobile app if you have not built a branded one.
• Support conversations. If a client contacts HighLevel support directly they will find out immediately. Make it clear that support runs through you.

Which plan you need

Domain and desktop white labelling is part of the Unlimited plan at $297 a month. That covers what most agencies mean by white labelling: clients logging into your branded interface at your domain.

The branded mobile app, published under your own name in the Apple and Google app stores, is part of Agency Pro at $497. If your clients live on their phones, which is true for most trades, that is a meaningful difference. If they mainly use desktop, it is $2,400 a year for something they will rarely see.

Setting up the domain

1. Choose a subdomain. Something like app.youragency.com or crm.youragency.com. Use a subdomain rather than your root domain, which should stay pointed at your marketing site.
2. Add the CNAME record. In your DNS provider, point the subdomain at the target HighLevel specifies in agency settings.
3. Enter the domain in HighLevel. Agency Settings, then the white label section. HighLevel verifies the record and provisions an SSL certificate automatically.
4. Wait for propagation. Usually minutes, occasionally up to 48 hours. Do not troubleshoot for the first hour.
5. Upload branding. Logo, favicon and interface colours. Use a logo that works on a light background at small sizes, because it renders in the navigation bar.
6. Set the email sender. System emails such as password resets should come from your domain, not a HighLevel address. This is the detail agencies most often forget.
7. Test with a real login. Create a test user and log in through the white label domain in a private window. Check the browser tab, the login screen, the reset email and the interface.

The mobile app

On Agency Pro you can publish a branded mobile app under your own name. It is not instant: app store submission involves review by Apple and Google, and rejections happen for reasons that have nothing to do with HighLevel, such as missing privacy policy links or screenshots that do not match the described functionality.

Budget several weeks and prepare the assets properly: an icon that reads at small sizes, screenshots showing real functionality, a privacy policy URL and a support URL that both resolve. The submission process is the same as for any app, which means the usual app store rules apply.

Getting the details right

The difference between white labelling that convinces and white labelling that does not is in a handful of small things.

• Restyle the dashboard. The default HighLevel dashboard is instantly recognisable to anyone who has seen it before. A custom dashboard is the single highest-impact change to how owned the platform feels.
• Send system emails from your domain. A password reset from a HighLevel address undoes the whole exercise in one message.
• Write your own onboarding. Linking clients to HighLevel's help centre tells them exactly what they are using.
• Name things in your language. Rename pipelines, stages and custom fields to match how your clients talk about their business rather than leaving platform defaults.
• Use your own support channel. Clients should contact you, not HighLevel. Say so in onboarding.